ICON Health & Fitness Announces Sponsorship of 2017 Larry H. Miller Tour of UtahApril 17, 2017
(Logan, Utah — April 6, 2017) — ICON Health & Fitness, Inc. announced today it will sponsor the Larry H. Miller Tour of Utah, a professional cycling stage race for the best men’s teams in the world, to be held July 31-August 6, 2017.
“The ICON family is honored to be part of the continuing legacy of Tour of Utah. This world class race highlights the unique beauty of our state,” said Scott Watterson, CEO for ICON Health & Fitness, headquartered in Utah’s beautiful Cache Valley for 40 years. “We wanted to sponsor the race again this year because the race has tremendous impact both on the Cache Valley’s economy, and our entire state.”
This year’s Tour of Utah marks the 13th year of this epic race. Following the tradition of Europe’s Grand Tours, the route changes every year. This year’s race begins in Logan, Utah, on July 31, where ICON will feature the corporate brand in its home town. As the race progresses throughout the state, ICON will shift attention to its leading consumer brands in fitness and running: ProForm and Altra.
The 2017 Tour of Utah will feature more than 700 miles, 52,000 vertical feet of climbing, seven stages, 16 teams and nearly 120 pro cyclists. Racers know the Tour of Utah as “America’s Toughest Stage Race”. The free spectator event serves as a statewide showcase, attracting viewers in 145 countries and a record attendance of 400,000 spectators in 2016. The Tour generated $23 million for Utah’s economy in 2016, according to Tour officials.
ICON Health & Fitness is a world leader in the health, fitness and running categories, and has called Logan, Utah, home since its founding in 1977. ICON’s longstanding commitment to Cache Valley and the state of Utah is echoed by the ongoing Tour of Utah sponsorship and countless projects with schools, charities and many not-for-profit organizations. ICON, the world leader in fitness, is the parent company to leading brands including ProForm, NordicTrack, FreeMotion, iFit and Altra footwear. ICON’s product lines complement elite athletes training regimens and assist everyday athletes in achieving their fitness goals.