Our Brands

The brands that define fitness

You may not know ICON Health & Fitness, yet it's the name behind many fitness equipment brands you’ve known for years. In fact, our brands have come to define fitness in the United States and around the world.

Logo NordicTrack


With an impressive history of total-body fitness, NordicTrack continues to help people get ready for adventure by working out at home. From the mountainous challenge of an incline trainer... to the smooth touch of an elliptical... to a focused yoga routine, NordicTrack helps you achieve peak performance.

Proform Logo


Want to lose weight, burn calories, reach your goals? Get There™ with ProForm. From our first Space Saver® treadmill to our latest high-tech fitness machines, ProForm remains on the cutting-edge of innovative fitness equipment. Whatever your fitness goals are, ProForm can help you Get There™.

Weider Logo


The most trusted name in strength training for over 25 years, Weider knows how to make you strong. Our all-in-one systems, premier benches—and even the overwhelmingly popular Platinum—all have one thing in common: Proven Weider quality. With Weider, you can be as strong as you want.



HealthRider is the shape of fitness innovation. It's also about convenience, comfort and style. You may think of our original machine, or perhaps our revolutionary SoftTrack™ cushioned treadbelts. No matter the machine, if it’s high-energy, low-impact and innovative, it's HealthRider.


FreeMotion Fitness

FreeMotion Fitness™ is the commercial division of ICON Health & Fitness®. Since 1999, we have placed equipment in more than 2,000 fitness facilities in 40 countries worldwide. We are dedicated to providing superior design, manufacturing and customer care. Our FreeMotion equipment includes a complete line of cardio and innovative FreeMotion strength products to build core strength for balance and stability. FreeMotion EPIC Strength™ equipment builds isolated, individual muscle strength.



It's time for Weslo style fitness: fitness for real people. A comfortable balance of exercise, fitness and a budget-conscious lifestyle. With Weslo, you can take your first steps toward a healthier, more vibrant life.


Gold's Gym*

Now you can bring home muscle-sculpting machines from Gold's Gym, the body-building authority since 1965. Machine's like Power Flex harness the power and durability you expect from Gold's Gym. And as always, it's about building the biggest muscles and achieving maximum results.
* under license



Wish you had a personal trainer at your side for every workout? Only iFIT.com has the patented technology that lets you stream workouts from our Web site to your fitness equipment. iFIT-compatibility is exclusive to ProForm, NordicTrack, Image, Reebok and HealthRider equipment. See how easy it is to Log on. Work out.™