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Interactive Personal Training at Home is the heart of what we do at NordicTrack. Our synergistic, complete fitness experience provides an extraordinary journey for everyone. NordicTrack brings a new level of interactivity into the world of fitness with machines that move for you, controlled digitally by elite personal trainers brought to you by our iFit technology.

iFit combines fitness and technology, providing a personalized, online coach to customers in all four key pillars of health — activity, exercise, nutrition, and sleep. iFit was also the first to bring Google Maps™ workouts to equipment, and is currently developing the next generation of fitness technology. iFit was officially launched in 1999 and has led the interactive, connected fitness revolution ever since.

ProForm is the brand of choice for those seeking a serious, high-performance workout. Leading the way in performance and innovation, it is the world’s #1 fitness brand. Not only is ProForm known for introducing the latest technologies, it is also the world leader in home treadmill drive systems, cushioning, interactive training and elliptical technology.

Freemotion Fitness began with a simple, yet bold observation: One dimensional training rarely carries over to a three dimensional world. In the multidimensional world, FreeMotion realized twisting, turning, and moving in all planes formed all natural movements.

Weider provides a full spectrum of weight based strength training equipment — all from novice to pro. Find the training tools, options, and versatility needed to trim down or bulk up.

Weslo provides real people with fresh products at a great value across a range of items — treadmills, ellipticals, and exercise bikes. With products engineered for every fitness level, Weslo offers a premium cardio experience.

HealthRider meets the needs for quality fitness at a comfortable price by delivering long-lasting home-fitness solutions. HealthRider’s heritage of performance has been known for generations and will be present for generations to come.

Universal Technical Services leads the fitness industry through its various extended warranty offerings.

Created to provide quality yoga gear at an affordable price, Lotus Yoga aims to get everyone more flexible, focused, and centered. Lotus Yoga is the perfect blend of comfort and beauty to enhance your yoga experience.

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Fitness Innovation

The continuous pursuit of maintaining and improving the human body
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I work at ICON because our innovations can change people's lives for the better.

Colleen Logan
VP Public Relations

Working at ICON is challenging mentally and physically. I like to take a project from scratch to see what I can achieve. It allows me to be creative.

Glen Crawford
Fabrication Shop

I do whatever I can to spread a philosophy that's grounded in science, biomechanics, and research.

Ashleigh Jameson
Altra Director
of North American Sales

Innovation is the act of creation, combining materials, texture and color using basic design elements such as line and shape to get you to take a second look!

Todd Strickland
Footwear Designer
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our legacy

We help people live their best, healthiest lives
The origins
In 1977, two college classmates sat at a kitchen table in the very house pictured above, sketching business ideas on a napkin. The entrepreneurs started with a small import business selling various items including wood-burning stoves and clocks. Spotting early trends of fitness and running, ICON’s founders shifted their focus to the emerging opportunities in these new industries. In the 1980s, ICON introduced treadmills that folded for storage. The result was SpaceSaver™—an ICON innovation that lets consumers “fit fitness into the home” and ignited growth in the home fitness category. This early example shows ICON’s synergy of design, engineering and manufacturing knowledge.  Over the decades, many more simple but brilliant improvements followed, allowing ICON to lead by innovation. Today, ICON’s premier brands, including NordicTrack and ProForm, are the top ranked equipment in each of the industry’s three largest categories—treadmills, stationary bikes, and ellipticals. Innovations with the iFit brand into wearables and online fitness solutions keeps consumers motivated and informed.  Our Altra brand of footwear and apparel for fitness, road and trail running expands ICON’s offerings for a fit and healthy life.
Logan Life
ICON’s founders have maintained headquarters in the same city where it all started: Logan, Utah—located in beautiful Cache Valley. It’s simple. This gorgeous northern Utah city lies smack dab in the middle of amazing skiing, fishing, hunting, mountain biking, climbing, hiking, and many more outdoor activities. Logan is just a few hours drive from six National Parks. The old adage of “Play where you work, work where you play” easily sums up life here in the valley. Logan boasts a low cost of living, minimal traffic and commute times, easy access to Salt Lake City International Airport, and has been voted one of the safest cities in the United States to live. Cache Valley also has some of the best education in the country, beginning with Pre-K through the local university, Utah State University—GO AGGIES!

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ICON employees focus on innovations that let our customers live their lives in the healthiest way possible. Join our team and work with us on our fitness revolution.
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